Tag Archives: Personal Branding

Situation 29: ROMANCE

Betsy gets romantically involved with someone at work. Billy advises her to handle the situation in a highly professional manner.

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Me? ….. A Brand?

by Anja Uitdehaag

Personal branding was popularized by an article by Tom Peters first published in Fast Company Magazine (“A Brand Called You”) over 10 years ago. He starts out the article by writing, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Continue reading