What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds… 

It all comes down to THE SELL:

• A clear product
• With clear benefits
• And a clear USP – how it differentiates from the rest.

I’ve had a few pitch meetings recently. Everyone interested, everyone keen – orders not yet placed.

This morning I had a call with a very wise and successful Irish lady who was the queen of online learning in her day.

She told me that it’s a HUGELY competitive market. That she knows people who fall in love with their ideas, thinking they’re different from all the rest, and end up quitting 4 years later.

Yes, we know it’s competitive. (I’m starting to feel the cold shower).