What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…
Hi again – can’t write for long. Am on a train to Berlin – will be presenting at an Internal Comms conference tomorrow and I’ve got tons of work to do en route. Everything is getting really hectic!
I can’t remember a more frantic time – I’m really having to get back to the old self-management techniques to moderate myself.
Don’t know where to begin – except that finally, I really know that Mirror Mirror will make it. Every time I get the opportunity to present to someone with the new messages and business model, they love it!!!
“This is awesome, I can see so many places to use this.”
“Wow this is great – I know a few more people who’d like to see this.”
“Sign me up to the training – I’d love to learn more.”
And I am so pleased to have hit on two essential concept development insights during the whole message development process that will improve the saleability of Mirror Mirror 10 fold:
- We need to appeal to the ‘top down’ budget holder mentality so they can be assured that what we do supports them.
- We can talk about aligning people to the strategy AND with each other (rather than just doing the latter) – because we can and do indeed do that.
They do say that going into a creative process like text and imagery upgrades, leads to more questions and answers!
It has been a scramble to rewrite the ‘final’ key message set to incorporate these developments before everything is etched in our new materials – over the coming week – after months of preparation.
Meantime my graphic designer went off brief and missed my deadline so I fired him and I’m starting again. The reporting tool UAT process is being done rigorously but is taking a long time so I set a deadline of 1st November to have it ready to use (secondary issues can be sorted out later).
Am having lots of sleepless nights with a lot going around in my brain. Need to crunch down and move past this.
At the same time and with absolute confidence in MM going forward, here’s what’s going on:
- A pitch to an NGO in Nigeria via a delivery partner– they want a proposal to evidence the need for change – sent.
- A previous client phoning back for another team run in January, then calling again a week later for a different team run under ‘emergency circumstances’ next month – in hand.
- Twelve experts signing up for the training dates I’ve set up within 3 days of the courses going online because of referrals – confirmed.
A hugely exciting potential extension of our offer is a local university who have an organization-wide strategic alignment measurement tool for research purposes. This would evidence which teams need Mirror Mirror. I’m talking to them about using it for our clients – just WOW.
I am looking at the year ahead and thinking about how to manage growth in a way that is healthy.
I did a P&L forecast for the next 5 years with best guesses of income and expenditure assumptions. It shows that BOY, if all goes well then we are sailing!
I am looking to recruit an Operations Manager on a profit share basis because when we start delivering we need to be READY but I can’t pay a salary now.
I reflect that possibilities to develop only come up when the opportunities to do so present themselves:
- I wouldn’t have looked at moving to the business model where we sell MM as a licence to practitioners if it wasn’t for our new reporting tool being so robust and difficult to copy (previously I felt the process was too easy for someone to walk away with)
- I wouldn’t have considered training up practitioners in every country if it wasn’t for the insight that virtual training and delivery were possible
- I wouldn’t have thought global rollouts were possible if we hadn’t developed the capability to train and deliver virtually
- I wouldn’t have thought we could cover a scope to align people to strategy as well as to eachother if this university tool hadn’t come up to raise the right questions….
Sorry – bit disjointed this time!
Mirror Mirror aligns people to the vision and strategy, and with each other.
Your story, our platform: If you’ve got a story and would like to share it with other Femflectors, please let us know. Femflection is all about transferring learnings to help others, be they big or subtle. We want to connect with your feelings, your learnings, your reflections or your hopes for the future – in blog or interview format. Express yourself here. Get in touch with us via email@example.com
For more content visit our website http://www.femflection.com