Tag Archives: Team Leader

Lindsay’s In Business, Part 10. A Commercial Proposal


by Lindsay Uittenbogaard

What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…(you can find previous parts of Lindsay’s story here: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, Part 9).

Taking stock: we now have a business idea with expert business partner support. Here’s the idea (after several iterations) …

Mirror Mirror’ is a structured way of capturing how people in teams perceive the internal and external context in which their team operates, including how each team member’s values and preferences tend to shape their perceptions and the way they respond. The combined data is reflected to the team in one whole picture, providing powerful insights that lead to improved engagement, teamwork and business unit performance. Continue reading

Lindsay’s In Business: Mirror Mirror

Femflection is excited to run its first interview with blogger and businesswoman, Lindsay Uittenbogaard.  Lindsay has been writing the story of her transition from employment to entrepreneur with Mirror Mirror in Femflection for several weeks.  Now, we get to hear more about where she’s got to, how her business concept is taking shape, and how she is handling these developments.


So, you’ve been blogging in Femflection about setting up your own business.  Tell us, where are you with that right now?

It took several weeks to land the idea I’m working on right now.  It felt like quite an unusual position to be in actually – to know that you want to run a business but not have an idea in mind.

Once I’d investigated various concepts – from an art promotion business, to a one-stop home maintenance service – I have landed on something that is fundamentally about communications for the corporate market, which is my area of expertise. It also covers HR, learning, leadership and business improvement.

So here we are… it’s called Mirror Mirror – it’s a structured team situation assessment tool that helps team leaders with engagement, teamwork and performance.  It’s also a perfect team leader onboarding tool.  We’ve finished the design and are currently testing and refining it. Continue reading