OK – so now just two business concepts await examination under the microscope. Having started with seven concepts a few weeks back, one by one they had fallen down. Each time I had been grateful: who wants to spend months and thousands in pursuit of a business idea only to discover a fatal flaw later on. Letting each idea go was tough – especially if it was a hot favourite.
This week, the hot favourite definitely wasn’t idea 1: a one-stop home repair and improvement service. Interesting but not INNOVATIVE. It was idea 2: a solution to address that repeated Middle Manager engagement issue. Now there’s a market. Continue reading
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