Tag Archives: journey

Lindsay’s In Business: PART 71: Devil’s in the detail

selective focus photo of magnifying glass

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

I’m getting on with everything after having had a couple of weeks off. Nothing big to tell you, except about nuance and how important details are in getting things right.

For example, apparently there’s a 33% higher response rate to a more personalised communicationsthan generalised communications.  It takes a little more time to customise, but it’s detail well worth paying attention to.

Here are a more on those lines I’ve found:

The devil is in the detail with …. social media

Social media experts will tell anyone that investing in social is a great idea.  But there’s a payback scale to watch out for before you spend time or money:

  • Level 1 –how much people know the concept – WHAT you are selling (such as socks, widgets)
  • Level 2 – how much people have seen the brand you are putting to that product or service
  • Level 3 – how many touch points people have had with your brand and product or service, and the quality of those (such as heard a presentation, read an article, experienced the product).

The lower you are on that scale, the less effective social media marketing will be – because the extent to which people can relate to your offer determines their likelihood to react.

MBTI is a very well known, widely implemented psychometric tool. Social media promotions will probably get a return on investment.

Mirror Mirror however, is actually selling something people don’t know they need, the brand is not at all known, and people are very unlikely to have experienced its story, philosophy or process.

Everyone needs a digital footprint, however.  That’s why I’ve decided to go for a marketing plan with 95% relationship building and 5% online PR.

Now I can focus better.

The devil is in the detail with …. data reporting

Now that we’re more than half way through building up our new reporting tool based on Tableau, I can see our draft report formats in a new light.

The way that lines are shaded, that blocks are coloured, that space is made on a page of data is absolutely critical, let alone bringing the numbers together in a way that tells an insightful and compelling story.

The devil is in the detail with …. almost everything, it seems… Gone are the days of flippant, adrenaline-fuelled, gut instinct.  Boring, but better, I guess 😊

Mirror MirrorWe identify and close alignment gaps between people in organizations to improve engagement and performance.

Your story, our platform: If you’ve got a story and would like to share it with other Femflectors, please let us know. Femflection is all about transferring learnings to help others, be they big or subtle. We want to connect with your feelings, your learnings, your reflections or your hopes for the future – in blog or interview format. Express yourself here. Get in touch with us via anja.uitdehaag@femflection.com

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Lindsay’s In Business: PART 60: 2019 Anchors 

white paper with yeah signage

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

So now I’m delivering Mirror Mirror for 22 teams within the next 4 weeks.  Fair enough it’s only 2 clients who are coincidentally running multiteam workshops, but there are other likely clients in the pipeline and I feel like I’m in an ENTIRELY different world.

My brain is full of learnings, planning, and preparations for clients.  I’m drawing on my extended freelance team to customize questions and design new reports. I’m orchestrating a chain of actions and briefings that will guide each team through the Mirror Mirror process in a way that makes the most sense and adds the most value.

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Lindsay’s In Business: PART 35: Fascinating stuff 

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

 Hi – there’s an update below but meantime, isn’t this fascinating!

“The real challenge in crafting strategy lies in detecting the subtle discontinuities that may undermine a business in the future. And for that, there is no technique, no program, just a sharp mind in touch with the situation.”

Henry Mintzberg

That means that planning and refining a strategy is hugely dependent on feedback from people at the coalface…

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