Tag Archives: innovation

Lindsay’s In Business PART 61: All things to all people – stupid me 

What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

I’m back in London and sitting in a café bar with my Business Development Director. We’re soon to meet a well-connected, very insightful contact he’s set up for me. We talk for the first time about the misalignment bonanza between us over the past months.

I realise now that he had held back from opening up his network to Mirror Mirror because the proposition just isn’t right.  It’s not something he feels he can sell. I don’t know how far that was conscious or unconscious, but while I’d been super task and delivery focused with the plan to revamp and sell sell sell, he’d been more people and impact focused. I’d lost trust with him way too quickly and he’d lost the communication with me way too quickly.

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Lindsay’s In Business: PART 60: 2019 Anchors 

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

So now I’m delivering Mirror Mirror for 22 teams within the next 4 weeks.  Fair enough it’s only 2 clients who are coincidentally running multiteam workshops, but there are other likely clients in the pipeline and I feel like I’m in an ENTIRELY different world.

My brain is full of learnings, planning, and preparations for clients.  I’m drawing on my extended freelance team to customize questions and design new reports. I’m orchestrating a chain of actions and briefings that will guide each team through the Mirror Mirror process in a way that makes the most sense and adds the most value.

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Lindsay’s In Business: PART 57: PUSH!!

two persons hand shake

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds… 

Right COME ON YOU SALES!!

Great conversation with the new business development director (4 hours a week to the year-end). We’ve shaped up an intro story in slides that he likes and he’s now getting around to approaching his best contacts.

We discussed our concerns – and were fairly direct and confrontative at times – as we should be to really address the elephants in the room:

  • Why haven’t more people been approached by now?
  • Why is the emphasis almost entirely on me to bring in business?

It was a constructive, respectful exchange. We got on to squaring up a lead generation plan that looks like this:

  • New sales funnel – Take the Team Test – just launched.

Just so you know this is a free, automated tool that assesses team effectiveness.  The tool is based on research that learning behaviours in teams lead to better alignment – and that both determine team effectiveness.  The test helps people see where the gaps are, so they can be addressed. The Team Test report includes:

  • top 5 behavioural strengths and weaknesses
  • a breakdown of scores for each behaviour
  • a comparison of how each team member sees the team purpose
  • group perception on alignment, positivity, and preparedness
  • a guide on what to do about the results.

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Lindsay’s In Business: PART 56. Is history repeating itself? 

think outside of the box

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds… 

Here’s how I see the journey has gone so far:

I launched a business selling a new approachto team communications / team effectiveness. The market is awash with stuff like this, but the process I have is, dare I say, revolutionary. It took a while to find a way to articulate and present the concept, and reactions in general have been positive. Within 14 months of trading, I got 3 great case studies and the process was all up and running.

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Lindsay’s In Business: PART 52:  OMG – a competitor

white and black chessboard with pieces

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

The business renovation is going great.  I’ve found someone to draft client terms and conditions, and two practicing lawyers to review them.  Actually, I’m on the train to Amsterdam right now (on one of the Netherland’s hottest days yet) to brief the second lawyer. I hope she might be our (informal) legal counsel going forwards.

By the way, I don’t expect ever to take anyone to court about this business – after all the IP, as I gather, is only worth its value to our clients.  It could be reproduced without much hope of any successful legal action, even if we did know it was happening.  And I don’t see any clear liabilities arising from alignment work. But terms and conditions can at least set the tone, set expectations, and set clear boundaries with potential clients and partners.

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Lindsay’s In Business: PART 51: Business renovation

adult back view beach calmness

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

And now the days are hot. A mid-July heatwave brings quieter streets, a hazy calm, and the world at work is out of office.  But that’s just great for me. My work life balance just seems to be getting better. A run in the cool early morning. A call with coffee at 10.00.  Think-work on the laptop in the cool inside while the sun bakes outside, and fruit smoothie breaks in the garden.

I’m still not making any money and its two years now since the Mirror Mirror concept formed, yet I’m on a good track. And isn’t this work-life balance – and the quality, creativity, and productivity it brings – one of the reasons why I chose to become self-employed?

Ahh.

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Lindsay’s In Business: PART 49: Status today

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…Down to brass tacks. What’s the status as at June 2018?

  • It’s been 21 months since I registered Mirror Mirror as a business and got started.
  • It’s been 18 months since Mirror Mirror went to market.
  • Countless contacts have been approached.
  • 3 excellent case studies have been completed.
  • I dedicated Masters’ thesis (University internship) is nearly complete.
  • I’ve written lots of articles and blogs, done 3 speaking events, and presented 1 webinar.
  • I have now 3 fantastic people are on the core driving team.

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