Tag Archives: Business Development

Lindsay’s In Business: PART 62: Momentum and Learning

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

The Netherlands

On Friday 14 December, we discovered that some reports we had produced for an EU organization in Berlin were incorrect.  The reports were out of our normal scope, and created at the client’s request, for 15 managers based on ratings given to these four statements by people in their teams:

  • My manager sets clear goals and objectives
  • My manager is available to help with problems
  • My manager initiates discussions on progress
  • My manager provides feedback and direction as needed

This is part of a section of our work that looks at factors of team effectiveness that are mainly outside of the control of the team members themselves.

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Lindsay’s In Business: PART 58: Knocking on 1,000 Doors


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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

I’ve worked it out. It’s not difficult. And you don’t need to get panicked about it.

If you believe in your product and you are absolutely committed to getting it off the ground then prepare to knock on 1,000 doors don’t expect anything that makes sense.

Some doors will be gold-plated and encrusted with rubies and emeralds. A porter will open the door and ask you to wait on a chair with a velvet seat. And there you will wait, for months on end, in the politest possible way.

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Lindsay’s In Business: PART 49: Status today


What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…Down to brass tacks. What’s the status as at June 2018?

  • It’s been 21 months since I registered Mirror Mirror as a business and got started.
  • It’s been 18 months since Mirror Mirror went to market.
  • Countless contacts have been approached.
  • 3 excellent case studies have been completed.
  • I dedicated Masters’ thesis (University internship) is nearly complete.
  • I’ve written lots of articles and blogs, done 3 speaking events, and presented 1 webinar.
  • I have now 3 fantastic people are on the core driving team.

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Lindsay’s In Business: PART 48: More epiphanies and hot developments 

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What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

 I’m just going to list all of the amazing developments that have happened in the past week – it seems like so much!!

A guy I used to work with – very senior, very credible, very well-connected and an EXCELLENT leader – has taken an interest in a role with Mirror Mirror. He loves the idea and wants to get involved in a start-up – I’m so flattered! We had a one-day workshop and talked through a load of stuff: he’ll get involved in providing advice, sales prep & activity, commercial housekeeping, and business development.  That’s so massive. He will change the game here. Our workshop was so inspiring and much of the list items below came out of the discussion I had with him.  Let’s call him my Director.

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Lindsay’s In Business: PART 45: Why

IMG_0051What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

Before I get on to WHY, (which is a question we all need to ask ourselves about what we do in business if we’ve ever watched Simon Sinek’s video on the topic) – I need to give you an update.

But to start with I need to share this. Yes it’s the first Mirror Mirror Webinar, hosted by the International Association of Business Communicators: 

Align Your Teams and Improve Business Results

22 May 2018 at 1 p.m. CET

Our next webinar guest speaker will be Lindsay Uittenbogaard who will be discussing team alignment and strategy implementation in the webinar Align your teams and improve business results.

People don’t achieve great results, teams do. But what gets in the way of great strategy implementation how people naturally see things differently, especially in complex work environments. Misunderstandings, assumptions, interpretations, information gaps, biases: unmanaged, these can lead to misalignment and conflicting decisions and actions, poor performance, frustration, and wasted time and money. All too often, teams can wallow around in a state of unnecessary misalignment that easily goes unnoticed and fail to take a step back to get a better shared current reality.

Register now for this free live event and you will learn:

  • About the latest research on team alignment and how it improves team performance
  • How to improve Team Alignment within your organization
  • How to fast track the journey to team alignment with the Mirror Mirror process.

Register for this webinar now!


By the way, for anyone coming into this blog afresh, here’s the helicopter summary (you can read about Mirror Mirror here):

  • May 2016 – fired, again – by an asshole boss. I’m done with employment.
  • June 2016 – looking for an exciting business idea with a lot of potential
  • August 2016 – early Mirror Mirror concept developed
  • November 2016 – basic process, reporting tool and communication materials developed
  • January 2017 – launch of Mirror Mirror in London
  • May 2017 – first interest from a friend of mine at Samsung
  • August 2017 – first trial delivered –excellent results
  • October 2017 – second trial delivered with a student project team– very good results
  • November 2017 – secure a student internship at the Technical University of Delft
  • February 2018 – Quickscan version of Mirror Mirror developed and tested with Aon, Rotterdam – great results

Between all of those milestones there has been a lot of activity with marketing, meetings and discovery; and lots of ups and downs adjusting expectations, reframing and adjusting. Every time I think things have landed with the positioning, the process, the materials – we see an enhancement to make.

I’ve been working full time and another 8 people are loosely involved in various parts on the side-lines. Cost cuts and creative financing has enabled me to continue trading on virtually no income for WAY longer than I ever thought possible. It seems ridiculous to think now that I initially gave myself 6 months from August 2016 to go into profitability.

What keeps me going is that every time the concept evolves to a new depth, when we get the amazing results that we get, when I look at how Mirror Mirror fits into the Future of Work and trends that show businesses will need to find ways to include the employee voice and ways to become more agile and more responsive, I become more motivated and excited by the potential.

Now trading for exactly 16 months, all of this hasn’t come without it’s huge moments of insecurity and self-doubt, but I can say the business is off the ground, just.

And now today’s update: Just over the past month, here are the main developments:

  • The sales pipeline has now 12 real possibilities (companies with whom I have an open / progressing conversation about Mirror Mirror. The time to convert these into sales is very long: months, so this is the result of more than a year’s worth of networking and selling.
  • Curiosity Amsterdam, the marketing company inccentivised to promote Mirror Mirror has sprung into action with a build of social media activity every week in the run up to the webinar.
  • I’ve recruited Edna Ayme-Yahil to the core Mirror Mirror team. Edna a wealth of commercial and communication experience and has agreed to come on board as Strategic Advisor and introduce me to her network. The first step of that involved a Pitch Upgrade. She introduced me to 5 experts in HR / Operations / Team Effectiveness who gave me feedback on my pitch. It has come on leaps and bounds with that level of input.
  • As a result, the USP of Mirror Mirror has chrystalised. Before, I could never make it tight enough but the pitch feedback taught me that it doesn’t need to be ‘tight’ – it just needs to be right. I’d had problems with it because I felt I had to pick the strongest of the various benefits and make it different – but the fact that it provides so many benefits and so well, is different in itself. Here it is:

Mirror Mirror is the quickest and most cost-efficient way of getting teams ready to transition, implement strategy, innovate, and improve performance. It provides multiple immediate and lasting benefits:

  • improves team engagement, alignment and effectiveness
  • creates a more open, respectful, and inclusive team culture
  • promotes team engagement and agility
  • generates useful feedback for relevant stakeholders

Better, right?

And finally, the why. Here’s my current ‘why’:

I want everyone at work to experience a better shared current reality, so they can be free of unnecessary frustration and confusion, feel good and do amazing things.

Mirror Mirror – the process that accelerates team alignment for improved performance and innovation. By enabling a better shared current reality between people with a shared goal, they make better, faster progress: www.mirrormirrorhub.com

Your story, our platform: If you’ve got a story and would like to share it with other Femflectors, please let us know. Femflection is all about transferring learnings to help others, be they big or subtle. We want to connect with your feelings, your learnings, your reflections or your hopes for the future – in blog or interview format. Express yourself here. Get in touch with us via anja.uitdehaag@femflection.comanja.uitdehaag@femflection.com

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Lindsay’s In Business: Part 21: Review and rethink


What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

I consider that work to set up the Mirror Mirror business began properly in September 2016.

And now here we are. Eight months later. All set up … and a first client.

You might read that and think – ok great, you’re on your way.

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Lindsay’s In Business: PART 19: Tapping into new energy


By: Lindsay

What happens when you realise your path is entrepreneurship rather than employment? Lindsay takes up the challenge and shares an account of her journey as it unfolds…

 I go to a yoga class every Saturday morning. It’s a lovely, easy, stretchy class – nothing too taxing. At the end of the class, the instructor Cassandra always give us some homework for the week ahead. Homework? Doesn’t sound nice. But actually, the homework is always about a way to think about being in the world that helps us be the best version of who we want to be.

This week, the homework was to find the positive energy and perseverance that you need to keep doing what you want to do, even if the going gets tough.

I need that. People are telling me it takes time to get a business off the ground. Sometimes it feels a bit insane: believing, pushing, smiling, developing, chasing, imagining…

But I know that the Mirror Mirror concept is solid, pioneering even. I am convinced it can take off. I know that it will add value. I am passionate about the angle it takes. I am not giving up.

In search of clients

I realised I’d been in touch with so many people over the past 6 months that now was the time to thank them for their support and update them on progress. And if you read this blog regularly, or just occasionally, I’d like to thank you too for your interest, curiosity and good vibes:

  •  especially now I have a new websitemirrormirrorhub.com – do you like it? (Natali Drake, a very good value brand and marketing consultant worked with me on that.)
  •  especially now that I’ve just put out a post on LinkedIn to promote the test offer for teams. If you could go to that post and share it for me, I’d be most grateful!
  •  and especially now that we are focusing on the message that Mirror Mirror is great for a team away day, via this new flyer, as below. If you know anyone who might like to get that flyer, you can earn double bonus points from me, by downloading it from here and passing it on 😊

So here I am. Feeling better than I did last month. Still working on business development like mad. Drawing energy from the fact that energy can come from within if you can just tap into it.