Femflection is excited to run its first interview with blogger and businesswoman, Lindsay Uittenbogaard. Lindsay has been writing the story of her transition from employment to entrepreneur with Mirror Mirror in Femflection for several weeks. Now, we get to hear more about where she’s got to, how her business concept is taking shape, and how she is handling these developments.

So, you’ve been blogging in Femflection about setting up your own business. Tell us, where are you with that right now?
It took several weeks to land the idea I’m working on right now. It felt like quite an unusual position to be in actually – to know that you want to run a business but not have an idea in mind.
Once I’d investigated various concepts – from an art promotion business, to a one-stop home maintenance service – I have landed on something that is fundamentally about communications for the corporate market, which is my area of expertise. It also covers HR, learning, leadership and business improvement.
So here we are… it’s called Mirror Mirror – it’s a structured team situation assessment tool that helps team leaders with engagement, teamwork and performance. It’s also a perfect team leader onboarding tool. We’ve finished the design and are currently testing and refining it. Continue reading →